You would like to show your offer to potential
partners overseas but you would need first to select a few of them and have
a profitable trip over there to meet some of them.
The truth is most of them don’t
speak really good English to handle a business negotiation, and you think
that you may not be the best one to do the job.
Are you confident with hiring someone
in a country where labor laws are different from the US?
Do you want to spend a substantial amount
of money with your legal counselors who act mainly as mailboxes asking their
correspondents over there how to do it?
You are selling in northern
Americas and you have a correspondent in Europe or you are currently evaluating
a few candidates. Your website has (or will have) only a few pages in
the language of your agent territory.
Here, we assume
you are already doing some business with Europe (end users or distributors).
But it can vary a lot depending on the type of solutions you chose when
setting up that presence overseas.
Did you (or are you going to) make the
right choice?
Not talking about the few pages on the
website, do you have leaflets, product sheets, manuals, etc… available
in the local language?
try our Localization service
-read more - or ask
for information
Is that agent giving enough time to your
product line to have a full marketing approach on what is best to do, in
order to put your company in the best position on that market?
Do you even think, that elaborating local marketing is your agent's duty?
Is the agent doing all the communication, talks, and all of the PR tasks?
Your company has offices in
Europe, one location, mainly marketing and sales staff. You still miss
a few things as your team is already working hard on their assignments.
There is already
a manager, but he is mainly into Sales, and he doesn’t really have
the time to manage the Human resources assignments.
Is the manager getting some HR support
on coaching, training or even hiring/firing issues?
